What it is:

With its ultra-comfortable foam-in-stick texture, it offers a soft blurred matte result and 10 hours(1) of hydration.

(1) Measured scientifically on 11 volunteers, 10 hours after application.

What it does:

ROUGE IS NOT MY NAME CLOUD MATTE, a lipstick with an ultra-lightweight foam texture, leaves a colorful matte veil that instantly smooths the lips and delicately blurs the contours. With its soft, easy-to-wear shades, it provides buildable coverage creating a subtly tinted bitten-lip effect, for a naturally beautiful smile. Moisturized for 10 hours (1), the lips stay supple and comfortable all day long.

(1) Measured scientifically on 11 volunteers, 10 hours after application.